Tiger Woods used to be one of the most highly-sought after pitchmen. That is, until the sex scandal that enveloped his personal, public and private life; after which Woods became persona non-grata to all those who used to line up to sign him to endorsement deals.But with the one-year anniversary of the car crash that started that whole drama approaching, Woods is slowly completing his PR makeover, and marketers are starting to buy it.
According to agent Mark Steinberg, Woods has engaged in "several constructive conversations," and that a survey to gauge Woods' public image has yielded very positive results.
"We are a society of second chances. That's been proven over the years," Steinberg said. "He's not going to be in any deal until he looks the company in the eye and has a serious conversation with them. 'How are you going to live your life? We want to be part of the redemption, rehabilitation. Are you serious about that?' And he knows that. He's comfortable with it. And he's going to do that."
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Source: http://golf.fanhouse.com/2010/11/23/tiger-woods-becoming-marketable-again/
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